mm408: Boston, Day 3, concluded; and Day 4, last day!

June 12, 2008

MUDGE’s Musings

Day 3, concluded

We ran out of words, and steam, last evening, having only covered the morning sessions of the Enterprise 2.0 conference from Boston Day 3. We’ll try to catch up here.

20. Mash-Ups: Are they the killer app for Enterprise 2.0? David Berlind, moderator

Panelists were Charlotte Goldsbery, Denodo Technologies, Lauren Cooney, Microsoft, Nicole Carrier, IBM, and Michaline Todd, Serena Software.

Berlind introduced the concept of mash-ups, a means of knocking together disparate elements and applets into a web page. Advantage: build it in hours. Risk: brittle, as they depend on outside service providers who may have reliability issues.

A useful distinction was made later. Portals and dashboards also build from disparate elements, but their elements only report and do not interact with each other. That interactivity is what distinguishes a mash-up.

All of the speakers have stakes in this field, IBM’s Mash-up Center, Denodo, Serena Business Mash-ups and Microsoft, who has had a consumer version, Popfly available and who apparently plans a commercial tool soon.

Challenge to enterprise IT: what kind of data can we deliver to the business in a safe way: rules, privileges, policies.

Panel believes that it will be 6-months to a year before business users will be able to build their own. A sample of what’s available on the web right now is Yahoo Pipes.

Examples of business related mash-ups:

  • event registration: showing hotel, map, photo from Flickr, weather
  • emergency response organizations: counter-terrorism situational awareness
  • retailer: an inbound shipment monitoring dashboard (weather, piracy)
  • avian flue data pushed onto remote devices
  • a customer visit: weather, golf-courses, Eventful.com, restaurants
  • HR: applicant search on Facebook, MySpace, etc.

Application enrichment, but it’s brittle.

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mm348: Business blogger? No, no, no, not me!

April 15, 2008

MUDGE’s Musings

Faithful peruser of this nanocorner of the ‘Sphere© is aware that, contrary to the evidence of daily blogging, yr (justifiably) humble svt does earn a living, toiling away at a quite exhilarating (lately!) day job in the field of web conferencing for a large Midwestern corporation.

If I identify my employer at all, it is very circumspectly. References found at the above link refer to the “Heart of Corporate America,” or HCA. That link, by the way, is my static page (as opposed to the home page, updated with every new post, all 375 of them, and counting, thank you very much). As we produce new editions of Web Conferencing Week, we post them in both places; you might have seen this one last week.

You don’t know my employer’s identity, at least from me. They don’t know that this space exists, at least from me. That’s as it should be. I stay away from its business, while sharing with you my skewed view of the universe beyond the wrought iron fence demarcating its property, except for those technical items of interest about what I do for a living, and how I do it. Always very generic, as I feel most comfortable doing.

Please know that I do have strongly held opinions about my employer. Most of them are quite positive. None of them, in my opinion, are worth jeopardizing my job to share with you.

That brings us to this interesting incident, courtesy of one of the world’s top publications, Business Week.

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