mm408: Boston, Day 3, concluded; and Day 4, last day!

June 12, 2008

MUDGE’s Musings

Day 3, concluded

We ran out of words, and steam, last evening, having only covered the morning sessions of the Enterprise 2.0 conference from Boston Day 3. We’ll try to catch up here.

20. Mash-Ups: Are they the killer app for Enterprise 2.0? David Berlind, moderator

Panelists were Charlotte Goldsbery, Denodo Technologies, Lauren Cooney, Microsoft, Nicole Carrier, IBM, and Michaline Todd, Serena Software.

Berlind introduced the concept of mash-ups, a means of knocking together disparate elements and applets into a web page. Advantage: build it in hours. Risk: brittle, as they depend on outside service providers who may have reliability issues.

A useful distinction was made later. Portals and dashboards also build from disparate elements, but their elements only report and do not interact with each other. That interactivity is what distinguishes a mash-up.

All of the speakers have stakes in this field, IBM’s Mash-up Center, Denodo, Serena Business Mash-ups and Microsoft, who has had a consumer version, Popfly available and who apparently plans a commercial tool soon.

Challenge to enterprise IT: what kind of data can we deliver to the business in a safe way: rules, privileges, policies.

Panel believes that it will be 6-months to a year before business users will be able to build their own. A sample of what’s available on the web right now is Yahoo Pipes.

Examples of business related mash-ups:

  • event registration: showing hotel, map, photo from Flickr, weather
  • emergency response organizations: counter-terrorism situational awareness
  • retailer: an inbound shipment monitoring dashboard (weather, piracy)
  • avian flue data pushed onto remote devices
  • a customer visit: weather, golf-courses, Eventful.com, restaurants
  • HR: applicant search on Facebook, MySpace, etc.

Application enrichment, but it’s brittle.

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mm406: Boston, Day 2

June 10, 2008

MUDGE’s Musings

Quite a bit earlier in the day, as I summarize today’s sessions at the Enterprise 2.0 conference in Boston.

Another interesting and useful day, with lots of new and or interesting information, and one really dazzling presentation. Overnight, my lap didn’t get any bigger, and still doesn’t accommodate my laptop computer. Sigh.

Once again, I have six pages of handwritten notes, and I went through two pens! We pick up where we left off yesterday.

4. Keynote: Rob Carter, FedEx

Mr. Carter, the CIO, was a very polished and graceful speaker. FedEx is one of the great innovative companies of the past 35 years, and we didn’t need Rob Carter to remind us. They invented the concept of overnight delivery of small packages, realized with a small fleet of Learjets flying out of their Memphis hub. And now look at them. Although Carter couldn’t help but show us an FAA model of recent overnight traffic at Memphis airport, together with the all too true admonition regarding staying at the airport hotel.

FedEx innovations have been just as paradigm shifting in the information area, as they were one of the first organizations to realize that their true product, not just their tools, was information. In that light, Carter showed us the first true Internet application, the 1994 page that let consumers and business track a shipment without telephoning. Lately, such marketing tools as the playful “Launch a Package,” a Facebook application, keeps the FedEx name and message in front of the next generation of shippers. His message: enterprise walls are coming down, to make way for customer connections.

5. From the Bottom-Up: Building the 21st Century Intelligence Community, Don Burke and Sean Dennehy, Central Intelligence Agency.

Yup, the CIA has gone all social media on us. The Intellipedia, built on Wikipedia but with some security enhancements, is the product for which both are the technical evangelists. They set the tone for the process-altering nature of their tool by displaying their presentation via Intellipedia pages, rather than the more usual PowerPoint.

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