mm408: Boston, Day 3, concluded; and Day 4, last day!

June 12, 2008

MUDGE’s Musings

Day 3, concluded

We ran out of words, and steam, last evening, having only covered the morning sessions of the Enterprise 2.0 conference from Boston Day 3. We’ll try to catch up here.

20. Mash-Ups: Are they the killer app for Enterprise 2.0? David Berlind, moderator

Panelists were Charlotte Goldsbery, Denodo Technologies, Lauren Cooney, Microsoft, Nicole Carrier, IBM, and Michaline Todd, Serena Software.

Berlind introduced the concept of mash-ups, a means of knocking together disparate elements and applets into a web page. Advantage: build it in hours. Risk: brittle, as they depend on outside service providers who may have reliability issues.

A useful distinction was made later. Portals and dashboards also build from disparate elements, but their elements only report and do not interact with each other. That interactivity is what distinguishes a mash-up.

All of the speakers have stakes in this field, IBM’s Mash-up Center, Denodo, Serena Business Mash-ups and Microsoft, who has had a consumer version, Popfly available and who apparently plans a commercial tool soon.

Challenge to enterprise IT: what kind of data can we deliver to the business in a safe way: rules, privileges, policies.

Panel believes that it will be 6-months to a year before business users will be able to build their own. A sample of what’s available on the web right now is Yahoo Pipes.

Examples of business related mash-ups:

  • event registration: showing hotel, map, photo from Flickr, weather
  • emergency response organizations: counter-terrorism situational awareness
  • retailer: an inbound shipment monitoring dashboard (weather, piracy)
  • avian flue data pushed onto remote devices
  • a customer visit: weather, golf-courses, Eventful.com, restaurants
  • HR: applicant search on Facebook, MySpace, etc.

Application enrichment, but it’s brittle.

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