mm197: Short Attention Span

MUDGE’S Musings

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Short and sweet for a football Saturday:

Daily, the media reveals the results of some important new medical study. Daily, the survey results seem to be spun out of all recognition of what are the true implications of the research.

Sandy Szwarc blog, Junkfood Science, punctures the preconceptions and the distortions by actually reading the studies, cutting through the spin and reporting to her growing audience the truth. We’ve highlighted some of her recent work here and here, and our Drafts folder of our Windows Live Writer has the makings of a future such post, pending suitable long attention.

This week, Sandy Szwarc marked the first anniversary of her extraordinary effort, Junkfood Science.

A cupcake for each of you

It’s Junkfood Science’s first birthday. While I can only share a cyber-cupcake with each of you in celebration, it comes with thanks and a note to let you know how terrific you all are! Readers have grown in numbers, without hit gimmicks or paid media connections, to nearly 1 million. We’re mere days away to the millionth reader.

Regular readers get what this blog is all about, too. It’s not trying to sell you anything; market some politician or agenda; promote some health and wellness program, diet or pill; or scare you. Of course, that’s the fastest, surest way to make one unpopular among all those who are. Despite what some may believe or claim, there is no money in the truth and speaking out for scientific integrity, either, which is probably why we so rarely hear it. But you deserve better than the nonstop “the sky is falling” drumbeat we get everywhere.

Happy blogversary, Sandy Szwarc! You remain a glowing example of the power of the blogosphere to inform and educate.

[Please click the link below for the complete article — but then please come on back!]

Junkfood Science: A cupcake for each of you

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Some of our highest highs and lowest lows are the result of our enjoyment of Patrick Smith’s Ask the Pilot column at Salon.com. Highs, because he writes so compellingly as a working commercial airline pilot about his profession and the ailing industry.

Highs, because our posts referring to his stories are among the most read at this nanocorner of the ‘Sphere©.

Lows because my derivative howbeit well-intentioned blogging efforts came to the attention of Salon’s lawyers. Oh, well, the day one stops learning is the day one stops.

Patrick’s column this week takes an interesting swipe at that Apple iPhone television commercial we’ve all seen.

Not buying it when the pilot tells you weather is holding up your flight? iPhone to the rescue!

Nov. 16, 2007 | If you’ve been watching TV at all, you’re by now familiar with Apple’s iPhone blitz. You know the campaign I’m talking about. Each ad stars this or that insufferably regular Joe who proceeds to share some touchy-feely tale of how his iPhone all but saved the nation from calamity. As a rule, I don’t like talking about television, especially commercials, but I’m obliged to address the iPhone spot featuring the pilot.[…]

Alas, not everyone is wisely skeptical, and the first time I saw the ad, I flicked off the set and offered up a silent prayer for pilots and flight attendants the world over. Thanks to this half-minute charade, they must now contend with legions of smart-aleck iSleuths gullible enough to believe what they’re told by a commercial.

So I guess today’s potpourri has some commonality after all. Most weeks Patrick Smith, and all of Sandy Szwarc’s posts, skewer the assumptions we’re fed by what many of my colleagues in the ‘Sphere contemptuously refer to as MSM, the mainstream media.

[Please click the link below for the complete article — but then please come on back!]

Ask the pilot, Patrick Smith, iPhone | Salon Technology

For some, for these two certainly, blogging is so much more than a hobby or creative outlet. Patrick Smith and Sandy Szwarc are both listed on the L-HC blogroll2, and MUDGE is grateful for their hard, always illuminating work.

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Since as a typical guy, MUDGE is fascinated by planes, trains and automobiles (and in some lighting [all right, any lighting] might even distressingly resemble a very much shorter John Candy, sorry to admit), our last segment is an editorial from the NYTimes this week.

The Prince and the Plane | Published: November 14, 2007

On Monday, a Saudi billionaire, Prince Walid bin Talal, placed an order with Airbus for his new private plane, the A380. That superjumbo will be the largest private jet on the planet. No hard figures were mentioned, but the asking price for an A380, which weighs 200 tons more than a Boeing 747 and has a floor space of about 6,000 square feet, is around $300 million. That is for the raw plane itself, hull, wings, engines, etc. — nothing to distinguish its interior from the hold of a cargo plane. But even unfurnished, the purchase of this Airbus offers some interesting numbers to think about.

For instance, the average-size house in America — about 2,300 square feet — would cost $106,812,000 at the price per square foot that Prince Walid paid. Even in California, this is a lot.

a380

Notwithstanding the fact that the Times editorial gave us an always welcome excuse to include an aircraft photo, and even lets us remind you that Patrick Smith believes the A380 to be the ugliest aircraft ever placed into commercial service, this is a salutary reminder of the wretched excess that our insatiable appetite for Saudi oil makes possible. A comparatively benign example at that.

Sigh.

It’s it for now. Thanks,

–MUDGE

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3 Responses to mm197: Short Attention Span

  1. David says:

    Would you be kind enough to consider being one of the first bloggers to take part here: http://mencap.wordpress.com/

    4 down, 997 to go!

    Thanks indeed

    David

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