Turns out that yesterday’s NYTimes didn’t stop at the two sleep stories we picked up yesterday. The obvious topic: pharmaceutical aids to sleep.
Your dreams miss you.
Or so says a television commercial for Rozerem, the sleeping pill. In the commercial, the dreams involve Abraham Lincoln, a beaver and a deep-sea diver.
Not the stuff most dreams are made of. But if the unusual pitch makes you want to try Rozerem, consider that it costs about $3.50 a pill; gets you to sleep 7 to 16 minutes faster than a placebo, or fake pill; and increases total sleep time 11 to 19 minutes, according to an analysis last year.
If those numbers send you out to buy another brand, consider this, as well: Sleeping pills in general do not greatly improve sleep for the average person.
Seen the Rozerem commercials. Kind of silly.
As a person with occasional sleep problems (staying asleep, rather than falling in the first place), I’ve consulted my physician and received over-the-counter advice, but no prescriptions.
Based on this story, that’s probably just as well.
[Please click the link below for the complete article — but then please come on back!]
At one time I worked with people who swore by a specific, popular sleep drug to beat jet lag. This was an international marketing research group, and its members were always on the go, with multiple-week business in Europe, mainly. Somehow, MUDGE never got invited. Oh, well.
Based on the incidence of reported odd side effects, like sleep-driving, I am happy enough not to need to indulge, for jet lag relief, or any other purpose.
I guess I’ll wait until they perfect them:
Still, researchers and drug companies have yet to find a holy grail. “The problem is, there is no ideal hypnotic,” said Dr. Manisha Witmans, a sleep medicine specialist at the University of Alberta’s Evidence-Based Practice Center. “The magic pill for sleep has not been invented yet.”
It’s it for now. Thanks,